The Mercury, 13 November, 1868 |
So I didn't think much of it when I came across ads for Blood, Wolfe & Co choice porter. Well, beyond thinking they were obviously a vampire law firm as well as a brewery.
Later on I did a bit of searching to see who they were and what they brewed. It turns out that they brewed nothing. Here's an interesting little snippet:
From Guinness: The 250 Year Quest for the Perfect Pint |
So it looks like the same thing was happening in Australia, bottling a beer from the barrel and selling it off as their own. I wonder how many other names I've come across are just the names of the people who bottled/exported the beer? The paragraph goes on to talk about how in Adelaide they were brewing a pretty ordinary stout and then selling it as Guinness. Classy move, Adelaide.
I managed to find references to Guinness being sold in Hobart in the 1890s so I guess they'd managed to sort things out by then.
I wonder why the Allsopp beers mentioned in the same advertisement didn't get the same rebranding treatment?
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